![]() TIDAL and Deezer have been partial to the UCPS, or user-centric payment system. TIDAL already has some of the highest streaming rates in the industry, being one of the few to pay over 1 cent per stream when the average is $0.0128 per stream.Ĭreatives need about 80 streams to generate a dollar and 80,000 streams to earn $1000.ĭeezer pays artists an average of $0.0064 per stream, or about 156 plays for $1 and 156,000 for $1000.Ĭomparatively on average, Spotify’s rate is $0.003 to $0.0084 a stream, Apple Music’s $0.0078, YouTube Music’s is $0.008, and Amazon Music’s is $0.004. ![]() In recent weeks, Universal signed partnerships with TIDAL and Deezer to develop such a concept. “Ensuring the artists’ work is properly valued should be a critical goal for everyone who wants to keep the industry growing.” This is, he added, against “the basic unarguable truth that is: The artists are the centre of everything in the music ecosystem. “Streaming has evolved in a way that undervalues the critical contributions of many an artist as well as the engagement of many fans,” Grainge said. Leading the charge is Lucian Grainge, CEO of Universal Music Group, the largest record company in the world. Read all the latest product & music industry news here.īy the end of 2021, paid subscription streaming revenues were worth US$12.3 billion with 523 million subscribers, with 46% of music listeners using subscription audio streaming. The first steps are being taken by Universal, TIDAL and Deezer to build a new music streaming model that that will ensure the growth of streaming, yet also values artists and fans alike. The first steps are being taken by Universal, TIDAL and Deezer to develop a more artist friendly music streaming service.
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